With the 2010/2011 budget statement delivered, it is communication and not economics which becomes the real challenge for the Minister of Finance.An annual budget statement is what it is and the theme of the latest is that the last Government did a horrible job and this one will do infinitely better. These budget statements are much like a well stocked ten dollar store.
On the surface there is a little something in there for everybody who is interested enough to check it out. Surely, all the details and fine print do not matter at this stage; what matters is that everything is there and there's a bargain to be had. Stripped of the packaging, some of the things may make sense and may actually be of use. Not necessarily long-term use but some use. Others will be no more than beautiful or perhaps clever packaging, enough to bring a smile or fulfill a promise, with little chance of utility. In between, some things will not last the trip from the store. Still, no one returns to complain and no one returns the products. After all, it is what it is.
And therein lies the communication challenge because this budget could be the making of a manifesto.
On the surface there is a little something in there for everybody who is interested enough to check it out. Surely, all the details and fine print do not matter at this stage; what matters is that everything is there and there's a bargain to be had. Stripped of the packaging, some of the things may make sense and may actually be of use. Not necessarily long-term use but some use. Others will be no more than beautiful or perhaps clever packaging, enough to bring a smile or fulfill a promise, with little chance of utility. In between, some things will not last the trip from the store. Still, no one returns to complain and no one returns the products. After all, it is what it is. And therein lies the communication challenge because this budget could be the making of a manifesto.
No comments:
Post a Comment